Restaurant Marketing: It’s always about restaurant marketing and nothing else.
It’s important to understand that you’re not in the restaurant business anymore. Yes, 15 years ago you absolutely were in the restaurant business. But now everything in this world has changed.
To succeed in today’s world, you have to get out of the restaurant business. Throw away your restaurant hat. You have to be The Mayor, you have to be an Internet media mogul, you have to be a neighborhood marketer, you have to be a networker, you have to be a speaker, you have to be the social director. Get it?
Like me, you’ve got to be the “Wizard of Wow” and the “Chief Experience Officer” all packaged into one.
Once you realize this and become comfortable wearing these new hats, your sales will increase. The future of your restaurant will rely on you not being in the restaurant business, but being in the marketing business.
Posted by jcohen in
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