Restaurant Marketing: You wouldn’t think you’d ever come across a strange tasting, strange looking cheesesteak in Philadelphia, but I did. First, having lived in Philly for over 6 years, I can surely tell the difference between a “real” cheesesteak and one that’s “unreal”. During a layover in the Philadelphia airport, I went into Chickie & Pete’s. The menu said, “A REAL Philly cheesesteak made by real Philadelphians.” Sounded great, so far… but far from it. They brought out a cheesesteak sandwich in a roll that wasn’t even truly Italian. It had seeds in it. It was like Quiznos. I spoke to the manager about the bread and he even agreed with me that the best cheesesteaks are in the Amoroso’s Italian rolls. Everyone knows that.